Owned by retail powerhouse Amazon, the Alexa voice assistant comes pre-installed on all of their flagship devices. Aside from setting timers and playing music, Alexa also leverages a local marketing strategy that’s growing at break-neck speed: voice search.
Alexa is a must-list directory for businesses that want to expand their discoverability beyond traditional search: 27% of the global online population already uses voice search on mobile, and 58% of voice searchers use it to scope out local businesses.
