Get Your Listings In Order.
→ The most basic information is still going to be the most important. Having an accurate and recently updated address, phone number and opening hours is the first step to converting web traffic into sales.
→ If, like many, your business will have special hours during the holiday season, here’s Google’s guide on how to set special hours and let your customers know when you’ll be open.
Upload Your Inventory.
→ With inventory and product scarcity concerns still on everyone’s mind, having an up-to-date local inventory online can take that worry away. Google’s “See What’s In Store”, or SWIS, feature allows you to do just that. Check out a case study here that demonstrates how implementing SWIS led to a 308% increase in profile interactions!
Setup Curbside Pickup.
→ Once you have a local inventory system up and running, it becomes a lot easier to implement curbside pickup. You can promote curbside pickup via local inventory ads and directly on your Google Business Profile listings, as a service.
The benefits include:
✔️ Faster order fulfillment
✔️ Better customer experience
✔️ Easy way to convert online traffic into real sales
Take Advantage of Ads, Google Business Profile Posts, & Social Posts.
→ Google Business Profile posts boost the chance to show up during consumer research. Social media posts and paid digital ads are also powerful tools that boost awareness and bring in new traffic. Make sure you’re posting consistently, using eye-catching copy and images, and keeping it up-to-date.