A call-to-action is anything that requires a next step or direct action from the user. We’ve all seen websites encouraging us to “call now” or “sign up here”, these are all perfect examples of a CTA.
Posting on your Google Business Profile is a great way to engage with local traffic and CTA links allow users to interact directly with that post. There are six different options for how to include a call-to-action in your post. It’s important to note that if you try to add a CTA button without pasting a valid link in the “Compose Box” the CTA button will not appear.
Your six options are:
PART OF THE POST BODY
→ This is the only posting option that will not create a separate CTA button under the post. In order for users to interact with this link, they will need to click on the link directly from within the text of your post.
→ Perfect for if you want to redirect a user to a separate webpage that provides more information than what you can fit in a GBP post.
→ Can be used for either restaurants or hotels. Great for anything that requires a reservation!
→ Online sales can get a huge boost from the right CTA.
→ This link can take users to either an online store or a list of inventory that can be bought in person.
→ Best used for newsletters or online events.
→If using this CTA, keep in mind that you need to set up your number in the profile section of your Google Business Profile in order for the button to work properly.